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Multisensory impact of sport events : a comparative effect analysis based on soccer games
Tham, Thorsten - 2016
Persistent link: https://www.econbiz.de/10011381933
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Identity-based brand management : fundamentals - strategy - implementation - controlling
Burmann, Christoph; Riley, Nicola-Maria; Halaszovich, … - 2017
Persistent link: https://www.econbiz.de/10011453680
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Luxusmarkenmanagement : Grundlagen, Strategien und praktische Umsetzung
Thieme, Werner M. (ed.); Thieme, Werner Maximilian (ed.) - 2017
Persistent link: https://www.econbiz.de/10011482865
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Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina - 2016
Persistent link: https://www.econbiz.de/10011505956
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Managing TV brands with social media : an empirical analysis of television series brands
Berz, Jennifer - 2016
Persistent link: https://www.econbiz.de/10011477741
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Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara - 2016
Persistent link: https://www.econbiz.de/10011407584
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Green branding : basics, success factors and instruments for sustainable brand and innovation management
Errichiello, Oliver Carlo; Zschiesche, Arnd - 2022
Persistent link: https://www.econbiz.de/10012649132
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Re-modeling the brand purchase funnel : conceptualization and empirical application
Dierks, Alexander - 2017
Persistent link: https://www.econbiz.de/10011632772