contract consists of fixed-fee and output royalty. We show that the firms always have the incentive for brand name …In an international Cournot duopoly, we determine the optimal contract for a brand name collaboration where the … collaboration. However, whether the optimal contract will have positive fixed-fee and positive royalty is not immediate and it …

royalty licensing method — are compared. It is found that a high emission tax rate induces the innovator to not license the … likely to prefer royalty licensing to fixed-fee licensing. This conclusion differs from Wang's finding in 2002. …

further than quality and price. Linking the techniques of revenue and brand management may provide a winery with revenue …

-based democratization of brand management. Research about this phenomenon has so far mainly focused on investigating just one or more … individual themes and thereby disregarded the inherent multi-layered nature of the internet-based democratization of brand … stakeholder-oriented perspective on brand management has been adopted to conduct an integrative literature review. The review …

—luxury status/values, luxury consumer behavior, luxury brand management, and luxury brand counterfeiting—even though many of the …

innovator. For a certain range of product differentiation, both the innovator and the society prefer royalty licensing compared …

This study constructs a royalty negotiation model for the bi-level programming (BLP) problem and develops a heuristic … behavior of two parties and alternative royalty strategies are discussed. Analytical results indicate that the two parties … acquire the best negotiation result during the fifth negotiation. The operational revenue-based royalty model is more …