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Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films
Hudson, Simon; Hudson, David; Peloza, John - In: Journal of Business Ethics 80 (2008) 2, pp. 289-304
Persistent link: https://www.econbiz.de/10005719813
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The Consumer and Advertising Regulation in the Television without Frontiers and Audiovisual Media Services Directives
Woods, Lorna - In: Journal of Consumer Policy 31 (2008) 1, pp. 63-77
Persistent link: https://www.econbiz.de/10005684880
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—Research Opportunities at the Movies
Krider, Robert E. - In: Marketing Science 25 (2006) 6, pp. 662-664
No abstract available.
Persistent link: https://www.econbiz.de/10008787585
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Can brand image move upwards after Sideways? A strategic approach to brand placements
Thomas, Sunil; Kohli, Chiranjeev S. - In: Business Horizons 54 (2011) 1, pp. 41-49
In today's environment of fragmented mass media and popular technologies, such as DVR and TiVo, it is increasingly challenging for marketers to obtain quality face time with audiences. As more customers try to avoid advertisements, there has been growth in brand placement: the practice of...
Persistent link: https://www.econbiz.de/10011065243
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Twentieth century accounting research in the German language area
Kupper, Hans-Ulrich; Mattessich, Richard - In: Accounting History Review 15 (2005) 3, pp. 345-410
World War I, the issue of hyperinflation in Austria and Germany stimulated a considerable amount of original accounting …
Persistent link: https://www.econbiz.de/10005483299
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Information Subsidies, Journalism Routines and the Australian Media: Market Liberalization versus Marketplace of Ideas
Butler, Barbara-Ann - In: Prometheus 16 (1998) 1, pp. 27-45
Information technology is invariably equated with liberalization and greater citizen access to knowledge. However, some economies of scale made possible by technology, together with contemporary information-gathering and distribution processes, may diminish rather than enhance democratic...
Persistent link: https://www.econbiz.de/10009188815
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The impact of M&A transactions from private equity and hedge funds: Empirical evidence from Austria and Switzerland
Wörtche, Gerhard; Nguyen, Tristan - In: Journal of Financial Regulation and Compliance 19 (2011) February, pp. 45-57
study about the impact of M&A transactions from private equity and hedge funds in Austria and Switzerland. …
Persistent link: https://www.econbiz.de/10009391968
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Values of organic producers converting at different times: results of a focus group study in five European countries
Padel, Susanne - In: International Journal of Agricultural Resources, … 7 (2008) 1/2, pp. 63-77
different times in Austria, Italy, the Netherlands, the UK and Switzerland. As well as expressing values widely associated with …
Persistent link: https://www.econbiz.de/10010668677
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Growth, foreign investment and trade-openness interactions in ten OECD countries: a panel-VAR approach
Pradhan, Rudra P.; Bagchi, Tapan P.; Chowdhury, Khorshed; … - In: International Journal of Banking, Accounting and Finance 4 (2012) 4, pp. 273-293
openness, using panel-VAR methods in relation to ten significant OECD countries: Austria, Canada, Finland, Iceland, Ireland …, Japan, Norway, Spain, Switzerland and the USA, between 1970 and 2010. We find that foreign direct investment, trade openness …
Persistent link: https://www.econbiz.de/10010668774
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On the causal relationship between trade-openness and government-size: evidence from OECD countries
Molana, Hassan; Montagna, Catia; Violato, Mara - In: International Journal of Public Policy 7 (2011) 4/5/6, pp. 226-249
The compensation hypothesis predicts a positive causation from international economic openness to the size of the public sector, as governments step in to perform a risk mitigating role to counterbalance the increasing exposure to external risk and the economic dislocations caused by growing...
Persistent link: https://www.econbiz.de/10010670287