Can brand image move upwards after Sideways? A strategic approach to brand placements
Year of publication: |
2011
|
---|---|
Authors: | Thomas, Sunil ; Kohli, Chiranjeev S. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 54.2011, 1, p. 41-49
|
Publisher: |
Elsevier |
Subject: | Brand placement | Product placement | Hybrid advertising | Brands in entertainment media |
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