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~person:"Abratt, Russell"
~subject:"Confidence"
~subject:"Werbung"
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Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra
;
Quaye, Emmanuel Silva
; …
- In:
Journal of financial services marketing
27
(
2022
)
2
,
pp. 65-80
Persistent link: https://www.econbiz.de/10013270395
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Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
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The role of brand authenticity in developing brand trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
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