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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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Constraint-based thinking : a structured approach for developing frugal innovations
Agarwal, Nivedita; Oehler, Julia; Brem, Alexander - In: IEEE transactions on engineering management : EM 68 (2021) 3, pp. 739-751
Persistent link: https://www.econbiz.de/10012600878
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Building and leveraging competence exploitation and exploration for firm new product success
Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 97 (2021), pp. 233-244
Persistent link: https://www.econbiz.de/10013206321
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Frugal innovation for the BoP in Brazil : an analysis and comparison with Asian lead markets
Wimschneider, Christine; Agarwal, Nivedita; Brem, Alexander - In: International journal of technology management : IJTM 83 (2020) 1/3, pp. 134-159
Persistent link: https://www.econbiz.de/10012286828
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A systematic literature review of constraint-based innovations : state of the art and future perspectives
Agarwal, Nivedita; Grottke, Michael; Mishra, Shefali; … - In: IEEE transactions on engineering management : EM 64 (2017) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10011649384
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Towards a higher socio-economic impact through shared understanding of product requirements in emerging markets : the case of the Indian healthcare innovations
Agarwal, Nivedita; Brem, Alexander; Grottke, Michael - In: Technological forecasting & social change : an … 135 (2018), pp. 91-98
Persistent link: https://www.econbiz.de/10011961296
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Frugal and reverse innovation for harnessing the business potential of emerging markets : the case of a Danish MNC
Agarwal, Nivedita; Brem, Alexander; Dwivedi, Sanjeet - In: International journal of innovation management 24 (2020) 1, pp. 2050009-1-2050009-15
Persistent link: https://www.econbiz.de/10012183208
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Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10011820305
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The role of complexity in the Valley of Death and radical innovation performance
Dean, Tereza; Zhang, Haisu; Xiao, Yazhen - In: Technovation : the international journal of … 109 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013390571
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The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations
Dean, Tereza; Griffith, David A.; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 109 (2023), pp. 174-187
Persistent link: https://www.econbiz.de/10014282235