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Systematik des Verkaufsmanagements
Belz, Christian - In: Führung von Vertriebsorganisationen : Strategie - …, (pp. 35-49). 2020
Persistent link: https://www.econbiz.de/10012253012
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The Strategy Planning Process : Analyses, Options, Projects
Grünig, Rudolf; Kühn, Richard - 2018 - 2nd ed. 2018
Idea of Strategic Planning -- Strategic Documents and the Strategy Planning -- Initializing Strategic Planning -- Strategic Analysis at the Corporate Level -- Developing the Corporate Strategy -- Strategic Analysis at the Business Level -- Developing the Business Strategies -- Finalizing...
Persistent link: https://www.econbiz.de/10013256167
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Cross-Selling überwindet Distanz
Belz, Christian; Lee, You-Cheong - In: Führung von Vertriebsorganisationen : Strategie - …, (pp. 125-145). 2020
Persistent link: https://www.econbiz.de/10012253265
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Hebel im Kleinkundenmanagement
Schmitz, Christian; Ahlers, Michael; Belz, Christian - In: Führung von Vertriebsorganisationen : Strategie - …, (pp. 283-302). 2020
Persistent link: https://www.econbiz.de/10012254005
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Sales Excellence Development : Sparten- und länderübergreifende Verkaufsentwicklung
Belz, Christian; Lee, You-Cheong; Huckemann, Matthias; … - In: Führung von Vertriebsorganisationen : Strategie - …, (pp. 337-354). 2020
Persistent link: https://www.econbiz.de/10012254013
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
Ahlert, Dieter - 2005 - 2. Auflage
Vertriebsmanagement -- Vertrieb in der Konsumgüterindustrie -- Integration von Marketing und Vertrieb -- Erfolgsfaktoren des Key Account … -- Strategic Brand Coordination -- Markenmanagement, Marketing und Vertrieb -- Herausgeberverzeichnis -- Autorenverzeichnis. … überarbeitet und um zwei Beiträge aus dem Bereich der Vertriebspraxis ergänzt. Den Zielsetzungen der Reihe "Applied Marketing …
Persistent link: https://www.econbiz.de/10014019123
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The Strategy Planning Process : Analyses, Options, Projects
Grünig, Rudolf - 2015
Preface -- Brief contents -- Contents -- List of figures -- List of inserts -- Introduction -- Part I: Idea of strategic planning -- Part II: Strategic documents and strategy planning process -- Part III: Initializing strategic planning -- Part IV: Strategic analysis at the corporal level --...
Persistent link: https://www.econbiz.de/10014019478
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The Strategy Planning Process : Strategic Analyses, Objectives, Options and Projects
Grünig, Rudolf; Kühn, Richard; Morschett, Dirk - 2022 - 3rd ed. 2022.
Introduction -- Idea and Process of Strategic Planning: Strategies, Strategic Planning and Success Potentials -- Development of Strategic Planning and Its Integration into Strategic Management -- Strategic Documents -- Strategy Planning Process -- Initializing Strategic Planning: Developing or...
Persistent link: https://www.econbiz.de/10013349745
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Process-based Strategic Planning
Grünig, Rudolf - 2001
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core...
Persistent link: https://www.econbiz.de/10013518488
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Process-based Strategic Planning
Grünig, Rudolf (contributor); Kühn, Richard (contributor) - 2005 - Third Edition
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core...
Persistent link: https://www.econbiz.de/10014014035