topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to … and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance … Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or …

understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be … Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing … at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University …

Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying … particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing … Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and …

Vertriebsmanagement -- Vertrieb in der Konsumgüterindustrie -- Integration von Marketing und Vertrieb -- Erfolgsfaktoren des Key Account … -- Strategic Brand Coordination -- Markenmanagement, Marketing und Vertrieb -- Herausgeberverzeichnis -- Autorenverzeichnis. … überarbeitet und um zwei Beiträge aus dem Bereich der Vertriebspraxis ergänzt. Den Zielsetzungen der Reihe "Applied Marketing …

& Sourcing -- International Research & Development -- International Marketing -- Selected International Business Functions … understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be … Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing …