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~accessRights:"restricted"
~person:"Ahn, Jiseon"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Advertising effects"
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Advertising effects
Electric car adoption
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
132
Brand management
47
Markenführung
47
Beziehungsmarketing
44
Relationship marketing
44
Brand image
38
Markenimage
38
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26
Kundenzufriedenheit
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Ahn, Jiseon
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
83
Mattila, Anna S.
63
Septianto, Felix
55
Paul, Justin
54
Dwivedi, Yogesh Kumar
51
Ko, Eunju
40
Hollebeek, Linda D.
39
Thaichon, Park
39
Kim, Jungkeun
38
Phau, Ian
37
Belk, Russell W.
36
Choi, Tsan-Ming
34
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
31
Wu, Luorong
30
Grewal, Dhruv
29
Japutra, Arnold
29
Park, Jungkun
29
Balaji, M. S.
27
Prashar, Sanjeev
27
Jang, Soocheong
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Line, Nathaniel D.
26
Martínez-López, Francisco J.
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Rahman, Zillur
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Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
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Liu, Qing
25
So, Kevin Kam Fung
25
Vrontis, Demetris
25
Bang, Nguyen
24
Gázquez-Abad, Juan Carlos
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Khare, Arpita
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Journal of business research : JBR
16
Journal of retailing and consumer services
14
International journal of hospitality management
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of travel and tourism marketing
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Asia Pacific journal of marketing and logistics
3
Journal of business ethics : JOBE
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3
Journal of marketing communications
3
Journal of retailing
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Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The service industries journal
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
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International marketing review
2
Journal of hospitality marketing & management
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Journal of interactive marketing
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Journal of promotion management : JPM
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Journal of vacation marketing
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
2
Total quality management & business excellence
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Baltic journal of management
1
Electronic commerce research
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of quality and service sciences
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business-to-business marketing
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ECONIS (ZBW)
133
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131
Customers' intentions to use mobile payment service : a comparative study of payment system types
Ting, Liu
;
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
15/16
,
pp. 2183-2200
Persistent link: https://www.econbiz.de/10014443901
Saved in:
132
Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction
Kwon, Jookyung
;
Amendah, Eklou
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10014553133
Saved in:
133
Luxury
brand
cultural symbolism : signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
Saved in:
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