Showing 1 - 10 of 10
Persistent link: https://www.econbiz.de/10012879967
Persistent link: https://www.econbiz.de/10011623201
Persistent link: https://www.econbiz.de/10011844509
Persistent link: https://www.econbiz.de/10011922110
Persistent link: https://www.econbiz.de/10012207124
Persistent link: https://www.econbiz.de/10012050599
Persistent link: https://www.econbiz.de/10013454414
Persistent link: https://www.econbiz.de/10014315113
Persistent link: https://www.econbiz.de/10015069322
Professional sport teams and leagues rely heavily on gate receipts and season ticket revenue. Additionally, live game day attendance is seen to be an important means for fans to 'connect' with their club and 'consume' the game-day leisure experience. For sports marketers, the determinants of...
Persistent link: https://www.econbiz.de/10010669610