Alonso, Abel Duarte; O'Shea, Michelle - In: International Journal of Revenue Management 7 (2013) 1, pp. 56-74
Professional sport teams and leagues rely heavily on gate receipts and season ticket revenue. Additionally, live game day attendance is seen to be an important means for fans to 'connect' with their club and 'consume' the game-day leisure experience. For sports marketers, the determinants of...