The links between reasons for game attendance of a new professional sports league and revenue management: an exploratory study
Year of publication: |
2013
|
---|---|
Authors: | Alonso, Abel Duarte ; O'Shea, Michelle |
Published in: |
International Journal of Revenue Management. - Inderscience Enterprises Ltd, ISSN 1474-7332. - Vol. 7.2013, 1, p. 56-74
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | professional sports | sports fans | game attendance | reasons for attendance | revenue management | sports leagues | gate receipts | season tickets | sport marketing | match attendance | A-League | Australia | professional football | professional soccer |
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