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Anderson, Simon P.; Celik, Levent - In: Journal of Economic Theory 157 (2015) C, pp. 517-526

We characterize the product line choice and pricing of a monopolist from the upper envelope of net marginal revenue curves to the individual product demand functions. The equilibrium product line constitutes those varieties yielding the highest upper envelope. In a generalized vertical...

Persistent link: https://www.econbiz.de/10011263601

Information content of advertising: Empirical evidence from the OTC analgesic industry

Anderson, Simon P.; Ciliberto, Federico; Liaukonyte, Jura - In: International Journal of Industrial Organization 31 (2013) 5, pp. 355-367

We develop an empirical study of the information–persuasion trade-off in advertising using data on the information …

Persistent link: https://www.econbiz.de/10010730051

Chapter 18 The Media and Advertising: A Tale of Two-Sided Markets

Anderson, Simon P.; Gabszewicz, Jean J. - In: Handbook of the economics of art and culture : volume 1, (pp. 567-614). 2006

, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are … incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures … sides are coordinated by broadcasters (or “platforms”) that choose ad levels and program types, and advertising finances the …

Persistent link: https://www.econbiz.de/10014023811

Chapter 2. The Advertising-Financed Business Model in Two-Sided Media Markets

Anderson, Simon P.; Jullien, Bruno - 2015

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …

Persistent link: https://www.econbiz.de/10014025251

Chapter 1. Preference Externalities in Media Markets

Anderson, Simon P.; Waldfogel, Joel - 2015

Media industries typically exhibit two fundamental features, high fixed costs and heterogeneity of consumer preferences. Daily newspaper markets, for example, tend to support a single product. In other examples, such as radio broadcasting, markets often support multiple differentiated offerings....

Persistent link: https://www.econbiz.de/10014025252

Market Provision of Public Goods: The Case of Broadcasting

Coate, Stephen; Anderson, Simon P. - National Bureau of Economic Research (NBER) - 2000

This paper studies the market provision of a specific type of public good: radio and television broadcasts. Its main focus is to explore the ability of the market to provide broadcasting efficiently in a world in which broadcasters earn revenues by selling time to advertisers and advertisements...

Persistent link: https://www.econbiz.de/10005774865

Oligopoly and Luce's Choice Axiom

Anderson, Simon P.; de Palma, André - In: Regional Science and Urban Economics 42 (2012) 6, pp. 1053-1060

We apply Luce's choice axiomatic framework to oligopoly pricing of quality differentiated goods. The demand system is a probabilistic comparison of surpluses across products. Zero demands arise naturally, in contrast to the related CES and Mixed Logit models. With asymmetric products, high...

Persistent link: https://www.econbiz.de/10010594984