Information content of advertising: Empirical evidence from the OTC analgesic industry
Year of publication: |
2013
|
---|---|
Authors: | Anderson, Simon P. ; Ciliberto, Federico ; Liaukonyte, Jura |
Published in: |
International Journal of Industrial Organization. - Elsevier, ISSN 0167-7187. - Vol. 31.2013, 5, p. 355-367
|
Publisher: |
Elsevier |
Subject: | Information content | Advertising | Information–persuasion tradeoff | Content analysis |
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