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Research trends on Big Data in marketing : a text mining and topic modeling based literature analysis
Amado, Alexandra; Cortez, Paulo; Rita, Paulo; Moro, Sérgio - In: European research on management and business economics 24 (2018) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10012051625
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Factors influencing hotels' online prices
Moro, Sérgio; Rita, Paulo; Oliveira, Cristina - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 443-464
Persistent link: https://www.econbiz.de/10011880439
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Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach
Moro, Sérgio; Rita, Paulo; Vala, Vernardo - In: Journal of business research : JBR 69 (2016) 9, pp. 3341-3351
Persistent link: https://www.econbiz.de/10011514784
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A data-driven approach to measure restaurant performance by combining online reviews with historical sales data
Fernandes, Elizabeth; Moro, Sérgio; Cortez, Paulo; … - In: International journal of hospitality management 94 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012495005
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A text mining and topic modelling perspective of ethnic marketing research
Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 103 (2019), pp. 275-285
Persistent link: https://www.econbiz.de/10012104220
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Are Yelp's tips helpful in building influential consumers?
Guerreiro, João Pedro Silva Martins; Moro, Sérgio - In: Tourism management perspectives : TMP 24 (2017), pp. 151-154
Persistent link: https://www.econbiz.de/10011810760
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Unveiling the features of successful eBay smartphone sellers
Silva, Ana Teresa; Moro, Sérgio; Rita, Paulo; Cortez, Paulo - In: Journal of retailing and consumer services 43 (2018), pp. 311-324
Persistent link: https://www.econbiz.de/10011883219
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Stripping customers' feedback on hotels through data mining : the case of Las Vegas Strip
Moro, Sérgio; Rita, Paulo; Coelho, Joana - In: Tourism management perspectives : TMP 23 (2017), pp. 41-52
Persistent link: https://www.econbiz.de/10011775218
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Sentiment classification of consumer-generated online reviews using topic modeling
Calheiros, Ana Catarina; Moro, Sérgio; Rita, Paulo - In: Journal of hospitality marketing & management 26 (2017) 7, pp. 675-693
Persistent link: https://www.econbiz.de/10011783996
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Unfolding the characteristics of incentivized online reviews
Costa, Ana; Guerreiro, João Pedro Silva Martins; Moro, … - In: Journal of retailing and consumer services 47 (2019), pp. 272-281
Persistent link: https://www.econbiz.de/10011995624