the technology of marketing is implicated within the organisation and representation of anti-corporate protests. We argue … that the cynical and unreflexive manner in which cultural critics engage with marketing, and their attempts to distance … marketing from activities that they privilege, may have consequences for the anti-corporate movement. This paper concludes with …

chapter 1 Introduction -- chapter 2 The German Historical School of Economics -- chapter 3 Foundations of marketing … thought at the University of Wisconsin -- chapter 4 Foundations of marketing thought at the University of Illinois -- chapter … 5 Foundations of marketing thought at the University of Birmingham, UK -- chapter 6 Foundations of marketing thought at …

1. The history of marketing practice / Mark Tadajewski and D.G. Brian Jones -- 2. Ancient and medieval marketing / Eric … brand marketing / Ross D. Petty -- 7. History of packaging / Diana Twede -- 8. Distributive orders : the evolution of North … : eighteenth-century England as a case in point / Stanley Shapiro -- 14. US antitrust law and the practice of marketing / Ross D …

entangled in a mutual blame game. Not until the Marketing Manager has his say, does the tide seem to turn. Nevertheless, when it …, demanding that market orientation must become a daily common practice and a personally lived reality. After all, marketing is … more than the existence of a marketing department. It is a lived shared value orientation and thus relevant for every …