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~accessRights:"restricted"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Kenning, Peter"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Deutschland
Experiment
Konsumentenverhalten
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Consumer behaviour
9
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5
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brand attitude
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need for cognition
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Kenning, Peter
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Schramm-Klein, Hanna
Henninger, Claudia E.
6
Mogaji, Emmanuel
5
Galan-Ladero, M. Mercedes
4
Spence, Charles
4
Aggarwal, Anu Gupta
3
Bansal, Rohit
3
Barbosa, Belem
3
Borges, Ana Pinto
3
Bosah, Genevieve
3
Brooksworth, Frederica
3
Cliquet, Gérard
3
Esteban-Millat, Irene
3
Ho, Ree Chan
3
Hollebeek, Linda D.
3
Jazi, Salima
3
Karjaluoto, Heikki
3
Malthouse, Edward C.
3
Pei, Yilei
3
Perry, Patsy
3
Rubio Benito, Natalia
3
Russell, Cristel Antonia
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Villaseñor, Nieves
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Yagüe Guillén, María Jésus
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Aakash, Aakash
2
Abdelghani Echchabi
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Aichner, Thomas
2
Akgül, Yakup
2
Amatulli, Cesare
2
Argila-Irurita, Ana María
2
Asmat Nizam Abdul Talib
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Avramova, Yana R.
2
Bar-Gill, Oren
2
Bardey, Aurore
2
Baum, Chad M.
2
Bazaki, Eirini
2
Belbağ, Aybegüm Güngördü
2
Bernritter, Stefan F.
2
Blazquez Cano, Marta
2
Bonetti, Francesca
2
Bravi, Laura
2
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International journal of advertising : the quarterly review of marketing communications
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
4
Customer segmentation in retailing based on retail
brand
patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
5
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
6
AI meaning and applications in the consumer sector of retailing, hospitality, and tourism
Loureiro, Sandra Maria Correia
;
Ashfaq, Muhammad
; …
-
2021
Persistent link: https://www.econbiz.de/10013285701
Saved in:
7
Die Konsumentenverhaltensforschung früher – heute – morgen
Gröppel-Klein, Andrea
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 403-420)
.
2020
Persistent link: https://www.econbiz.de/10012301922
Saved in:
8
Paradoxien des Verbraucherverhaltens : verbraucherpolitische Implikationen
Kenning, Peter
- In:
Paradoxien des Verbraucherverhaltens : Dokumentation …
,
(pp. 115-131)
.
2019
Persistent link: https://www.econbiz.de/10011974546
Saved in:
9
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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