//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Russell, Cristel Antonia"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Asien"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 28 applied filters
Year of publication
From:
To:
Subject
All
Asien
Beziehungsmarketing
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Retail trade
Werbewirkung
Consumer behaviour
13
Advertising effects
6
Brand management
6
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Verbraucherverhalten
4
Werbung
4
Advertising
3
Einzelhandel
3
Product Placement
3
Product placement
3
Cognition
2
Communication media
2
Food retailing
2
Globalisierung
2
Internet marketing
2
Kapitalismus
2
Kognition
2
Kommunikationsmedien
2
Lebensmitteleinzelhandel
2
Marktmechanismus
2
Online-Marketing
2
advertising
2
brand attitude
2
need for cognition
2
Advertising media
1
Arzneimittel
1
Asia
1
Brand communication
1
Brand experience
1
Brand placement
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
11
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Festschrift
Reprint
Article in journal
186
Aufsatz in Zeitschrift
186
Konferenzbeitrag
7
Aufsatz im Buch
5
Collection of articles of several authors
3
Konferenzschrift
3
Sammelwerk
3
Hochschulschrift
2
Lehrbuch
1
Textbook
1
Thesis
1
more ...
less ...
Language
All
English
13
German
2
Author
All
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Russell, Cristel Antonia
Schramm-Klein, Hanna
Henninger, Claudia E.
8
Mogaji, Emmanuel
8
Bosah, Genevieve
6
Brooksworth, Frederica
6
Galan-Ladero, M. Mercedes
5
Hollebeek, Linda D.
4
Ranfagni, Silvia
4
Spence, Charles
4
Aggarwal, Anu Gupta
3
Aichner, Thomas
3
Balaji, M. S.
3
Bansal, Rohit
3
Barbosa, Belem
3
Baumgarth, Carsten
3
Bazaki, Eirini
3
Borges, Ana Pinto
3
Bug, Peter
3
Cedrola, Elena
3
Cliquet, Gérard
3
Esteban-Millat, Irene
3
Gómez-Suárez, Mónica
3
Ho, Ree Chan
3
Hübner, Renate
3
Jazi, Salima
3
Kansra, Pooja
3
Karjaluoto, Heikki
3
Kenning, Peter
3
Krafft, Manfred
3
Lanero Carrizo, Ana
3
Lawson, Stephanie J.
3
Malthouse, Edward C.
3
Massi, Marta
3
Mohd Suki, Norazah
3
Ozuem, Wilson
3
Pei, Yilei
3
Perry, Patsy
3
Reisch, Lucia A.
3
Rubio Benito, Natalia
3
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Edition Sigma
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Journal of business ethics : JOBE
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Routledge frontiers in the development of international business, management and marketing
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
Verbraucherforschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
3
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
4
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
5
Marke, Nachhaltigkeit und Verbraucherpolitik : die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung
Boltz, Dirk-Mario
(
ed.
);
Bruhn, Manfred
(
ed.
); …
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10012801351
Saved in:
6
Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R.
-
2016
Persistent link: https://www.econbiz.de/10011522666
Saved in:
7
Corporate social responsibility failures : how do consumers respond to corporate violations of implied social contracts?
Russell, Cristel Antonia
;
Russell, Dale W.
;
Honea, Heather
- In:
Journal of business ethics : JOBE
136
(
2016
)
4
,
pp. 759-773
Persistent link: https://www.econbiz.de/10011533104
Saved in:
8
Customer segmentation in retailing based on retail
brand
patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
9
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
10
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->