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~accessRights:"restricted"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Brand image
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2
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Wiedmann, Klaus-Peter
Henninger, Claudia E.
9
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6
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4
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International journal of advertising : the quarterly review of marketing communications
2
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
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ECONIS (ZBW)
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
3
AI meaning and applications in the consumer sector of retailing, hospitality, and tourism
Loureiro, Sandra Maria Correia
;
Ashfaq, Muhammad
; …
-
2021
Persistent link: https://www.econbiz.de/10013285701
Saved in:
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