Narrow search
Showing 1 - 6 of 6
Cover Image
The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions
Cermin, Ashley; Berry, Christopher; Burton, Scot; … - In: Journal of business research : JBR 101 (2019), pp. 47-58
Persistent link: https://www.econbiz.de/10012103209
Cover Image
Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na; Berry, Christopher - In: Journal of business research : JBR 100 (2019), pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
Cover Image
The effects of voluntary versus mandatory menu calorie labeling on consumers’ retailer-related responses
Berry, Christopher; Burton, Scot; Howlett, Elizabeth - In: Journal of retailing 94 (2018) 1, pp. 73-88
Persistent link: https://www.econbiz.de/10011833471
Cover Image
It's only natural : the mediating impact of consumers' attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions
Berry, Christopher; Burton, Scot; Howlett, Elizabeth - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 698-719
Persistent link: https://www.econbiz.de/10011772316
Cover Image
Die Individualisierung des Informationsangebots im E-Commerce : Möglichkeiten und Grenzen der Generierung strategischer Wettbewerbsvorteile
Hoberg, Philipp - 2018
In dem vorliegenden Buch zeigt Philipp Hoberg, dass die Ausspielung individualisierter Informationsangebote Unternehmen im E-Commerce ein großes Potenzial zur Generierung strategischer Wettbewerbsvorteile in einem hoch-kompetitiven Umfeld eröffnet. Zudem beschreibt der Autor die Möglichkeiten...
Persistent link: https://www.econbiz.de/10014020068