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Der Streit um die Vormachtstellung von Marketing und public relations in der Unternehmenskommunikation : eine unendliche Geschichte?

Bruhn, Manfred; Ahlers, Grit Mareike - In: Marketing : ZFP ; journal of research and management 26 (2004) 1, pp. 71-80

Persistent link: https://www.econbiz.de/10001925702

The dark side of B2B relationships in GVCs : micro-foundational influences and strategic governance tools

Verbeke, Alain; Hutzschenreuter, Thomas; Pyasi, Nishant - In: Journal of business research : JBR 135 (2021), pp. 816-828

Persistent link: https://www.econbiz.de/10012648300

Comments on "multinational enterprises and international cartels: The strategic implications of de-gobalization" by Peter J. Buckley and Mark Casson

Tallman, Stephen B. - In: Management and organization review : MOR ; the official … 17 (2021) 5, pp. 989-995

Persistent link: https://www.econbiz.de/10012805696

Strategies for Multinational Enterprises

Rugman, Alan M.; Verbeke, Alain - In: The Oxford handbook of strategy : a strategy overview …. 2009

Persistent link: https://www.econbiz.de/10012886027

The Oxford handbook of international business strategy

Mellahi, Kamel (ed.); Meyer, Klaus (ed.); … - 2021

Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop...

Persistent link: https://www.econbiz.de/10012669730

The Oxford handbook of international business

Rugman, Alan M. (ed.) - 2009 - 2. ed.

This handbook synthesises some literature of the last 40 years in 28 chapters. The coverage is split into the following areas the history and theory of the multinational enterprise; the political and policy environment of international business.

Persistent link: https://www.econbiz.de/10012669758

The theory and empirics of the structural reshaping of globalization

Buckley, Peter J. - In: Journal of international business studies : JIBS ; an … 51 (2020) 9, pp. 1580-1592

Persistent link: https://www.econbiz.de/10012503215

Regional and global strategies of MNEs : evisiting Rugman & Verbeke : 2004

Rosa, Benjamin; Gugler, Philippe; Verbeke, Alain - In: Journal of international business studies : JIBS ; an … 51 (2020) 7, pp. 1045-1053

Persistent link: https://www.econbiz.de/10012290795

Handbook of research on international strategic management

Verbeke, Alain (ed.); Merchant, Hemant (ed.) - 2012

The Handbook provides an impressive state-of-the-art overview of the international strategic management field as an … of authors. -- The implications for future international strategy research and for international management practice are …

Persistent link: https://www.econbiz.de/10011851621

Strategic business alliances : an examination of the core dimensions

Glaister, Keith W. (contributor); … - 2004

Strategic Business Alliances examines key issues in the analysis, management and performance of international joint … nature of partner selection -- 4. Management control -- 5. Decision-making autonomy -- 6. Learning to manage international … between subjective and objective methods and the influence of culture -- 9. Culture and the management of IJVs -- 10. Summary …

Persistent link: https://www.econbiz.de/10011851748