Der Streit um die Vormachtstellung von Marketing und public relations in der Unternehmenskommunikation : eine unendliche Geschichte?
Year of publication: |
2004
|
---|---|
Authors: | Bruhn, Manfred ; Ahlers, Grit Mareike |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 26.2004, 1, p. 71-80
|
Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Unternehmenspolitik | Corporate policy |
-
Blogs and the corporation : managing the risk, reaping the benefits
Cox, Joshua L., (2008)
-
A century of spin : how public relations became the cutting edge of corporate power
Miller, David, (2008)
-
Boehncke, Elke, (1998)
- More ...
-
Bruhn, Manfred, (2017)
-
Ambush Marketing - "Angriff aus dem Hinterhalt" oder intelligentes Marketing?
Bruhn, Manfred, (2003)
-
Ambush marketing - "attack from behind" or intelligent marketing?
Bruhn, Manfred, (2004)
- More ...