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With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market...
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Strategic Business Alliances examines key issues in the analysis, management and performance of international joint … nature of partner selection -- 4. Management control -- 5. Decision-making autonomy -- 6. Learning to manage international … between subjective and objective methods and the influence of culture -- 9. Culture and the management of IJVs -- 10. Summary …
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