Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop...

'The Multiple Dimensions of Institutional Complexity in International Business Research' provides a fresh overview of many novel international business research challenges as they pertain to salient institutional dimensions with a locational component. The first part of the Volume includes...

With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market...