Dong, Maggie Chuoyan; Tse, David K.; Cavusgil, S. Tamer - In: International Business Review 17 (2008) 5, pp. 509-519
As multinational enterprises increasingly enter the Chinese market, channel researchers are paying increasing attention to the efficiency of channel governance mechanisms in this nontraditional market. Yet current research neglects different distributor characteristics, such as risk preferences...