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"From Haier to Lenovo, and from Huawei to Alibaba, Chinese firms are going outside the country looking for resources, technology, markets, and a major global presence. This is a relatively new phenomenon in the world's economy, as practically all modern Chinese corporations were founded no more...
Persistent link: https://www.econbiz.de/10012111898
As multinational enterprises increasingly enter the Chinese market, channel researchers are paying increasing attention to the efficiency of channel governance mechanisms in this nontraditional market. Yet current research neglects different distributor characteristics, such as risk preferences...
Persistent link: https://www.econbiz.de/10009217133
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This study examines the pace with which multinational enterprises undertake sequential entries in a foreign market. We focus on learning effects from cumulative entry experience of different modes within a host market. Moreover, we investigate the dynamic process of entry mode switch, and how...
Persistent link: https://www.econbiz.de/10008739222