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Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Chua, Bee-Lia - In: International journal of hospitality management 72 (2018), pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
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A new tourism paradigm in the marketplace : armchair travel and destination experiences
Yu, Jongsik; Moon, Hyoungeun; Chua, Bee-Lia; Han, Heesup - In: Journal of vacation marketing 30 (2024) 1, pp. 58-71
Persistent link: https://www.econbiz.de/10014631886
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Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Lee, … - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
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Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun; Yu, Jongsik; Chua, Bee-Lia; Han, Heesup - In: Journal of travel and tourism marketing 40 (2023) 4, pp. 326-344
Persistent link: https://www.econbiz.de/10014369795