A new tourism paradigm in the marketplace : armchair travel and destination experiences
Year of publication: |
2024
|
---|---|
Authors: | Yu, Jongsik ; Moon, Hyoungeun ; Chua, Bee-Lia ; Han, Heesup |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 30.2024, 1, p. 58-71
|
Subject: | Armchair tourism | brand experience | brand authenticity | brand loyalty | Tourismus | Tourism | Markenführung | Brand management | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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