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~accessRights:"restricted"
~person:"Cohen, Justin"
~person:"Lindstrøm, Martin"
~person:"Taylor, Charles Raymond"
~subject:"Werbung"
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Werbung
Brand management
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Cohen, Justin
Lindstrøm, Martin
Taylor, Charles Raymond
Hayes, Jameson L.
5
Septianto, Felix
5
Bellman, Steven
4
Eisend, Martin
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Ko, Eunju
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AMS review : official publication of the Academy of Marketing Science
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
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2
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
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3
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
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4
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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5
Advertising for luxury and fashion goods : an emerging area
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 389-390
Persistent link: https://www.econbiz.de/10011567051
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6
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
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7
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
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8
Brand Sense : warum wir starke Marken fühlen, riechen, schmecken, hören und sehen können
Lindstrøm, Martin
-
2011
Persistent link: https://www.econbiz.de/10009498309
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