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~accessRights:"restricted"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Electric car adoption
Globalization
Konsumentenverhalten
Marktsegmentierung
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Viral marketing
Consumer behaviour
101
Brand management
35
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35
Brand image
29
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Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
82
Mattila, Anna S.
63
Septianto, Felix
52
Paul, Justin
51
Dwivedi, Yogesh Kumar
47
Ko, Eunju
39
Kim, Jungkeun
38
Phau, Ian
36
Thaichon, Park
36
Hollebeek, Linda D.
35
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Wu, Luorong
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Japutra, Arnold
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Nayga, Rodolfo M.
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Park, Jungkun
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Choi, Tsan-Ming
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Grewal, Dhruv
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Prashar, Sanjeev
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Jang, Soocheong
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Line, Nathaniel D.
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Ahn, Jiseon
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Balaji, M. S.
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Dhir, Amandeep
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Ko, Yong Jae
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Law, Chun Hung Roberts
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Liu, Qing
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Bang, Nguyen
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Hanks, Lydia
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Hwang, Jinsoo
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Jebarajakirthy, Charles
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Rahman, Zillur
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So, Kevin Kam Fung
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Khare, Arpita
23
Quach, Sara
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Vrontis, Demetris
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Wong, IpKin Anthony
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Zhang, Lu
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Journal of business research : JBR
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Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the quarterly review of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of business ethics : JOBE
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Journal of communication management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing
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Psychology & marketing
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The journal of brand management : an international journal
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
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