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Brand worlds : a guide to creating holistic worlds of brand experiences through communication

Diehl, Sandra; Terlutter, Ralf - In: Media and change management : creating a path for new …, (pp. 169-187). 2022

Persistent link: https://www.econbiz.de/10013167347

Cross-media advertising in times of changing media environments and media consumption patterns

Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022

Persistent link: https://www.econbiz.de/10013167353

Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy

Ivanov, Lachezar; Eisend, Martin; Diehl, Sandra; Wang, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 657-681

Persistent link: https://www.econbiz.de/10012586689

Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns

Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 730-757

Persistent link: https://www.econbiz.de/10011585291

Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil

Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 945-974

Persistent link: https://www.econbiz.de/10011859158

Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study

Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 718-748

Persistent link: https://www.econbiz.de/10012492566

Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial

Pelsmacker, Patrick de; Diehl, Sandra; Neijens, Peter; … - In: International journal of advertising : the review of … 42 (2023) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10014233883

Media and Convergence Management

Diehl, Sandra - 2013

Introduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing …

Persistent link: https://www.econbiz.de/10014016711

Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany

Mueller, Sophia; Diehl, Sandra; Taylor, Charles Raymond; … - In: Journal of current issues and research in advertising 43 (2022) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10013463838

Advances in Advertising Research (Vol. 1) : Cutting Edge International Research

Terlutter, Ralf - 2010

Strategic Issues in Advertising, Branding and Communication -- Integrated Marketing Communications: A Test for … Multinational Enterprises Develop their Advertising Strategy in New EU Member States: A Qualitative View -- A Call for a Broader … Range of Dependent Variables in Advertising Research -- The Passive Shopping Stage: Keeping in Mind Brand Encounters …

Persistent link: https://www.econbiz.de/10014425027