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Dodoo, Naa Amponsah
Eisend, Martin
29
Septianto, Felix
27
Taylor, Charles Raymond
24
Thisse, Jacques-François
23
Anderson, Simon P.
17
Rosengren, Sara
17
Yoon, Sukki
17
Dahlén, Micael
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Ford, John B.
16
Huh, Jisu
16
Pelsmacker, Patrick de
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Campbell, Colin L.
15
Hudders, Liselot
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Mueller, Barbara
15
Chan, Kara
14
Dens, Nathalie
14
Karray, Salma
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Straume, Odd Rune
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Yoon, Hye Jin
14
Zaccour, Georges
14
Diehl, Sandra
13
Neary, J Peter
13
Wu, Linwan
13
Bellman, Steven
12
Choi, Yung Kyun
12
Leahy, Dermot
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Mukherjee, Arijit
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Boone, Jan
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Martín Herrán, Guiomar
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ECONIS (ZBW)
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1
Understanding Twitter conversations about artificial intelligence in
advertising
based on natural language processing
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Wen, Taylor Jing
;
Ke, Li
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 685-702
Persistent link: https://www.econbiz.de/10013209394
Saved in:
2
Promoting mask-wearing in COVID-19 brand communications : effects of gain-loss frames, self- or other-interest appeals, and perceived risks
Jiang, Mengtian
;
Dodoo, Naa Amponsah
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 271-279
Persistent link: https://www.econbiz.de/10012607898
Saved in:
3
Being accepted or ostracized : how social experience influences consumer responses to advertisements with different regulatory focus
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 234-249
Persistent link: https://www.econbiz.de/10012260465
Saved in:
4
Understanding the impact of matchup between country-of-origin facets and country stereotypes on
advertising
effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
Saved in:
5
Exploring the anteceding impact of personalised social media
advertising
on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
6
Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah
;
Padovano, Cynthia Morton
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 481-503
Persistent link: https://www.econbiz.de/10012179138
Saved in:
7
Activating persuasion knowledge in native
advertising
: the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
8
The influence of life satisfaction on nostalgic
advertising
and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
9
Regulatory focus and choice : the impact of control perceptions on
advertising
effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
10
Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
Saved in:
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