The Samaria National Park in Chania, Crete, Greece was established in 1962 and has since been one of the most well-known protected areas of Greece. It attracts thousands of visitors every year and creates a social and economic environment for various local businesses such as hotels and...

This article describes how YouTube has been evolving as an e-tool for marketing activities over the past decade. Utilizing YouTube for enhancing marketing endeavours is a strategy practiced by marketing professionals across a growing number of industries. The research documented in this article...

YouTube has now evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing endeavours is a strategy practiced by marketing professionals across several industries. This paper rationalizes on the different strategies of leveraging YouTube-based platforms for...