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~accessRights:"restricted"
~person:"Fatma, Mobin"
~subject:"Kundenzufriedenheit"
~subject:"Werbung"
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Kundenzufriedenheit
Werbung
Brand management
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Markenführung
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Consumer behaviour
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Konsumentenverhalten
8
Beziehungsmarketing
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AR app
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Fatma, Mobin
Han, Heesup
8
Khan, Imran
7
Ko, Eunju
6
Loureiro, Sandra Maria Correia
6
Rather, Raouf Ahmad
6
Eisend, Martin
5
Hayes, Jameson L.
5
Japutra, Arnold
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Johnson, Lester W.
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Kim, Jinkyung Jenny
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Septianto, Felix
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Bellman, Steven
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Chua, Bee-Lia
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Cohen, Justin
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Guzman, Francisco
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Haverila, Kai
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Hwang, Jinsoo
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Kennedy, Rachel
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Leckie, Civilai
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Lee, Seonjeong
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McLaughlin, Caitlin
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Park, Jungkun
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Rahman, Zillur
4
Romaniuk, Jenni
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Shamim, Amjad
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So, Kevin Kam Fung
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Sreejesh, S.
4
Srivastava, R. K.
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Torres, Ivonne M.
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Vashisht, Devika
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Zúñiga, Miguel Ángel
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Adeola, Ogechi
3
Ahn, Jiseon
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Brunner, Christian Boris
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Chen, Huan
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Dwivedi, Abhishek
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Faulkner, Margaret
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Fazal-e-Hasan, Syed
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Journal of retailing and consumer services
2
International journal of hospitality management
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
2
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
4
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
5
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
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