Narrow search
Showing 1 - 3 of 3
Cover Image
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza; Azadi, Mohammad; Torres, Ivonne M.; … - In: Journal of relationship marketing : innovations and … 20 (2021) 2, pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Cover Image
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Cover Image
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of marketing communications 30 (2024) 1, pp. 74-101
Persistent link: https://www.econbiz.de/10014529284