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~accessRights:"restricted"
~person:"Fitzsimmons, Jason R."
~subject:"HENRY"
~subject:"Indien"
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HENRY
Indien
Actualization
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Beziehungsmarketing
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Brand
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Brand attachment
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Brand image
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Brand love
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Brand loyalty
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Brand management
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Brand personality
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Business start-up
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Career choice
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Consumer behaviour
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Entrepreneurial intentions Desirability-feasibility interactions
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Erwerbsverlauf
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Female entrepreneurship
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Frauen
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Karriereplanung
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Kognition
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Konsumentenverhalten
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Luxury branding
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Luxury goods
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Luxusgüter
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Markenartikel
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Markenführung
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Markenimage
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Occupational attainment
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Relationship marketing
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Social cognitive theory
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Social comparison theory
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Fitzsimmons, Jason R.
Shetty, Khyati
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Journal of fashion marketing and management
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The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
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