The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Khyati Shetty and Jason R. Fitzsimmons
| Year of publication: |
2022
|
|---|---|
| Authors: | Shetty, Khyati ; Fitzsimmons, Jason R. |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 26.2022, 1, p. 21-35
|
| Subject: | Brand attachment | Brand love | Brand loyalty | Brand personality | HENRY | Luxury branding | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Luxusgüter | Luxury goods | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-09-2020-0208 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797973