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Econometric models in marketing
Franses, Philip Hans (contributor);  … - 2002
Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated … profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- New and improved direct marketing … Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing …
Persistent link: https://www.econbiz.de/10012049576
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Estimating the Market Share Attraction Model using Support Vector Regressions
Nalbantov, Georgi; Franses, Philip Hans; Groenen, Patrick; … - In: Econometric Reviews 29 (2010) 5-6, pp. 688-716
We propose to estimate the parameters of the Market Share Attraction Model (Cooper and Nakanishi, 1988; Fok and Franses, 2004) in a novel way by using a nonparametric technique for function estimation called Support Vector Regressions (SVR) (Smola, 1996; Vapnik, 1995). Traditionally, the parameters of...
Persistent link: https://www.econbiz.de/10008691635
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Marketing and Sales
Franses, Philip Hans - In: The Oxford handbook of economic forecasting. 2012
Persistent link: https://www.econbiz.de/10012882032
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Chapter 18 Forecasting in Marketing
Franses, Philip Hans - 2006
support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses …
Persistent link: https://www.econbiz.de/10014023688