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~accessRights:"restricted"
~person:"Guzman, Francisco"
~person:"Kim, Eunjin"
~subject:"Werbung"
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Guzman, Francisco
Kim, Eunjin
Hayes, Jameson L.
5
Septianto, Felix
5
Bellman, Steven
4
Cohen, Justin
4
Eisend, Martin
4
Ko, Eunju
4
Romaniuk, Jenni
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Srivastava, R. K.
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Vashisht, Devika
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Brunner, Christian Boris
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Milfeld, Tyler
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Pittman, Matthew
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Seo, Yuri
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Shoenberger, Heather
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Taylor, Charles Raymond
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Torres, Ivonne M.
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Voorveld, Hilde
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Zúñiga, Miguel Ángel
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Arora, Anshu
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Journal of business research : JBR
2
International journal of advertising : the review of marketing communications
1
International marketing review
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Journal of advertising
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Journal of advertising research
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ECONIS (ZBW)
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1
Advertising during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather
;
Kim, Eunjin
;
Sun, Yuan
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
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2
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
3
#BeingReal about Instagram ad models : the effects of perceived authenticity : how image modification of female body size alters advertising attitude and buying intention
Shoenberger, Heather
;
Kim, Eunjin
;
Johnson, Erika K.
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012293508
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4
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
5
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
6
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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