Narrow search
Showing 1 - 5 of 5
Cover Image
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Cover Image
Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary; Harrison, Dana E.; Hair, Joseph F. - In: International journal of market research 63 (2021) 6, pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Cover Image
The implications of research methodologies for hospitality practitioners in an age of consumer and data complexity : editorial
Line, Nathaniel D.; Cho, Meehee; Hair, Joseph F. - In: The Cornell hospitality quarterly 62 (2021) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10012426005
Cover Image
Consumer insights : a turning point for marketing research education
Mills, Adam J.; Hair, Joseph F. - In: Journal of marketing education : JME 43 (2021) 3, pp. 279-284
Persistent link: https://www.econbiz.de/10012662589
Cover Image
Special issue: consumer insights : marketing research
Mills, Adam J. (ed.); Hair, Joseph F. (ed.) - 2021
Persistent link: https://www.econbiz.de/10012662615