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~accessRights:"restricted"
~person:"Handayani, Putu Wuri"
~person:"Kim, Kyung Hoon"
~person:"Kwak, Hyokjin"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~subject:"purchase intention"
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Customer satisfaction
Konsumentenverhalten
Markenartikel
Mode
Online retailing
brand personality
purchase intention
Consumer behaviour
64
Brand management
20
Markenführung
20
Beziehungsmarketing
17
Relationship marketing
17
Advertising effects
15
Werbewirkung
15
Brand image
14
Markenimage
14
Advertising
12
Werbung
12
Internet marketing
11
Online-Marketing
11
Kundenzufriedenheit
10
Brand
9
Marketing management
8
Marketingmanagement
8
Product Placement
8
Product placement
8
Fashion
7
Social Web
7
Social web
7
Online-Handel
6
Brand placement
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Customer value
4
Dienstleistungsqualität
4
Einzelhandel
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Kundenwert
4
Nachhaltigkeit
4
Retail trade
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4
Sustainability
4
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2
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English
67
Author
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Handayani, Putu Wuri
Kim, Kyung Hoon
Kwak, Hyokjin
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
85
Mattila, Anna S.
66
Septianto, Felix
57
Paul, Justin
54
Dwivedi, Yogesh Kumar
51
Loureiro, Sandra Maria Correia
46
Hollebeek, Linda D.
41
Ko, Eunju
40
Thaichon, Park
40
Kim, Jungkeun
39
Phau, Ian
39
Belk, Russell W.
36
Choi, Tsan-Ming
34
Lusk, Jayson L.
34
Kim, Seongseop
33
Rana, Nripendra P.
33
Nayga, Rodolfo M.
32
Wu, Luorong
32
Rahman, Zillur
31
Japutra, Arnold
30
Grewal, Dhruv
29
Park, Jungkun
29
Ahn, Jiseon
28
Balaji, M. S.
27
Jang, Soocheong
27
Law, Chun Hung Roberts
27
Prashar, Sanjeev
27
Vrontis, Demetris
27
Jebarajakirthy, Charles
26
Khan, Imran
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Dhir, Amandeep
25
Hwang, Jinsoo
25
Ko, Yong Jae
25
Kumar, V.
25
Liu, Qing
25
Quach, Sara
25
So, Kevin Kam Fung
25
Arli, Denni
24
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Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Journal of advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Electronic commerce research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of global fashion marketing : JGfM
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Marketing accountability for marketing and non-marketing outcomes
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
67
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
The effect of perceived agility on intention to reuse omni-channel : focused on mediating effect of integration quality of omni-channel
Son, Sang-chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012627135
Saved in:
5
Sustainable marketing activities of traditional
fashion
market and
brand
loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
6
How to "Nudge" your consumers toward sustainable
fashion
consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
7
It's no longer mine : the role of
brand
ownership and advertising in cross-border
brand
acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
8
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
10
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
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