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~person:"Hussain, Shahzeb"
~person:"Kim, Eunjin"
~subject:"Werbung"
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Werbung
Brand management
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Advertising
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Hussain, Shahzeb
Kim, Eunjin
Hayes, Jameson L.
5
Septianto, Felix
5
Bellman, Steven
4
Cohen, Justin
4
Eisend, Martin
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Ko, Eunju
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Romaniuk, Jenni
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Srivastava, R. K.
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Nguyen, Cathy
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Seo, Yuri
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Shoenberger, Heather
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Taylor, Charles Raymond
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Voorveld, Hilde
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Zúñiga, Miguel Ángel
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Corporate reputation review
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International journal of advertising : the review of marketing communications
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Journal of advertising
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Journal of advertising research
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Advertising during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather
;
Kim, Eunjin
;
Sun, Yuan
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
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2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
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3
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
4
#BeingReal about Instagram ad models : the effects of perceived authenticity : how image modification of female body size alters advertising attitude and buying intention
Shoenberger, Heather
;
Kim, Eunjin
;
Johnson, Erika K.
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012293508
Saved in:
5
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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