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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015
Persistent link: https://www.econbiz.de/10011488363
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The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma; Martín Herrán, Guiomar - In: International journal of production economics 244 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
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Advertising during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather; Kim, Eunjin; Sun, Yuan - In: Journal of advertising 50 (2021) 3, pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
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#BeingReal about Instagram ad models : the effects of perceived authenticity : how image modification of female body size alters advertising attitude and buying intention
Shoenberger, Heather; Kim, Eunjin; Johnson, Erika K. - In: Journal of advertising research 60 (2020) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10012293508
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 275 (2019) 2, pp. 635-647
Persistent link: https://www.econbiz.de/10011993549