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~person:"Kim, Eunjin"
~person:"Romaniuk, Jenni"
~subject:"Werbung"
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Werbung
Brand management
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Kim, Eunjin
Romaniuk, Jenni
Hayes, Jameson L.
5
Septianto, Felix
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Bellman, Steven
4
Cohen, Justin
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Eisend, Martin
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Ko, Eunju
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Srivastava, R. K.
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Vashisht, Devika
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Brunner, Christian Boris
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Chen, Huan
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King, Karen Whitehill
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Milfeld, Tyler
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Nguyen, Cathy
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Pittman, Matthew
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Seo, Yuri
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Shoenberger, Heather
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Taylor, Charles Raymond
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Voorveld, Hilde
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Australasian marketing journal
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International journal of advertising : the review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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1
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
2
Advertising during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather
;
Kim, Eunjin
;
Sun, Yuan
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
Saved in:
3
#BeingReal about Instagram ad models : the effects of perceived authenticity : how image modification of female body size alters advertising attitude and buying intention
Shoenberger, Heather
;
Kim, Eunjin
;
Johnson, Erika K.
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012293508
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4
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
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5
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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6
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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7
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
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