overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a … resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly … research, this volume will be of interest to researchers, academics and students in marketing and consumption studies …

Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender …, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management … -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and …

"This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect … the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new … frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other …