Narrow search
Showing 1 - 10 of 19
Cover Image
Cooperative advertising for competing manufacturers : the impact of long-term promotional effects
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: International journal of production economics 184 (2017), pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
Cover Image
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of the Operational Research Society 73 (2022) 10, pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Cover Image
Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of service research 25 (2022) 3, pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
Cover Image
The impact of foresight in a transboundary pollution game
Benchekroun, Hassan; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 251 (2016) 1, pp. 300-309
Persistent link: https://www.econbiz.de/10011446582
Cover Image
Managing advertising investments in marketing channels
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Cover Image
On coincidence of feedback and global Stackelberg equilibria in a class of differential games
Martín Herrán, Guiomar; Rubio, Santiago J. - In: European journal of operational research : EJOR 293 (2021) 2, pp. 761-772
Persistent link: https://www.econbiz.de/10012513259
Cover Image
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma; Martín Herrán, Guiomar - In: International journal of production economics 244 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Cover Image
Spatial effects and strategic behavior in a multiregional transboundary pollution dynamic game
Frutos, Javier de; Martín Herrán, Guiomar - In: Journal of environmental economics and management : … 97 (2019), pp. 182-207
Persistent link: https://www.econbiz.de/10012286901
Cover Image
Cooperation for sustainable forest management : an empirical differential game approach
Andrés-Domenech, Pablo; Martín Herrán, Guiomar; … - In: Ecological economics : the transdisciplinary journal of … 117 (2015), pp. 118-128
Persistent link: https://www.econbiz.de/10011568348
Cover Image
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
De Giovanni, Pietro; Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 272 (2019) 2, pp. 465-480
Persistent link: https://www.econbiz.de/10011942131