Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
Year of publication: |
16 January 2019
|
---|---|
Authors: | De Giovanni, Pietro ; Karray, Salma ; Martín Herrán, Guiomar |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 272.2019, 2 (16.1.), p. 465-480
|
Subject: | Supply chain management | Brick-and-mortal chain | Marketing-operations interface | Cooperative advertising | Differential games | Lieferkette | Supply chain | Werbung | Advertising | Unternehmenskooperation | Inter-firm cooperation | Lagerhaltungsmodell | Inventory model | Spieltheorie | Game theory | Lieferantenmanagement | Supplier relationship management |
-
Stochastic cooperative advertising in a manufacturer-retailer decentralized supply channel
Ezimadu, Peter E., (2017)
-
Dynamic cooperative advertising under manufacturer and retailer level competition
Chutani, Anshuman, (2018)
-
Zhao, Lei, (2016)
- More ...
-
Karray, Salma, (2008)
-
Managing advertising investments in marketing channels
Karray, Salma, (2022)
-
Karray, Salma, (2022)
- More ...