"This book looks at how varieties of capitalism emerge over time and across different geographies, and is comprised ofsubmissions from scholars around the globe. Covering a wide range of territories including Europe, the Americas, Africa, and Asia across both the nineteenth and twentieth...

Nothing is more fundamental to a company’s well‐being than a meaningfully differentiated product that is valued by a significant set of customers. Healthy companies focus on growth from new products. Product is consumer need merging with organizational ability. The creation of new products...

A project funded by the Institute for the Study of Business Markets to develop an understanding of the current state of business-to-business marketing and a research agenda for the field identified a lack of understanding of how the marketing function can or should best contribute to firms’...