Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
Year of publication: |
2013
|
---|---|
Authors: | Griffin, Abbie ; Josephson, Brett ; Lilien, Gary ; Wiersema, Fred ; Bayus, Barry ; Chandy, Rajesh ; Dahan, Ely ; Gaskin, Steve ; Kohli, Ajay ; Miller, Christopher ; Oliva, Ralph ; Spanjol, Jelena |
Published in: |
Marketing Letters. - Springer. - Vol. 24.2013, 4, p. 323-337
|
Publisher: |
Springer |
Subject: | Innovation | B2B | New products | Open innovation |
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