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Mapping the luxury purchase intentions of the counterfeit luxury buyers
Sondhi, Neena - In: International journal of management practice : IJMP 12 (2019) 4, pp. 476-494
Persistent link: https://www.econbiz.de/10012140329
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Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena; Chawla, Deepak - In: Journal of food products marketing 23 (2017) 2, pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
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Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: Journal of international consumer marketing 36 (2024) 1, pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
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Profiling the online premium brand consumers based on their fashion orientation
Sondhi, Neena; Basu, Rituparna - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 380-397
Persistent link: https://www.econbiz.de/10013553060