Segmenting and profiling the chocolate consumer : an emerging market perspective
Year of publication: |
2017
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Authors: | Sondhi, Neena ; Chawla, Deepak |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 2, p. 123-143
|
Subject: | Chocolate consumption | cluster analysis | emerging markets | adult consumers | Segmentation | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Marketingmanagement | Marketing management |
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