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Moorthy, Sridhar
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Selling your product through competitors' outlets : channel strategy when consumers comparison shop
Moorthy, Sridhar
;
Chen, Yongmin
;
Shahrokhi Tehrani, Shervin
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011818483
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